VIRTUE
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Virtue® is the only hair care brand in the world with access to a remarkable, all-natural healing protein called Alpha Keratin 60ku®. It sounds science-y because it is.
This proprietary, hair-healing ingredient is identical to the keratin that makes up 90% of our hair, so hair recognizes it as its own, repaving damage to make stressed strands whole again. It’s the first-and-only vegan, full-form keratin protein and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Though we now use Alpha Keratin 60ku® to repair and rejuvenate hair from the inside out, this special protein was initially developed to mend the wounded skin of our soldiers.
Dr. Luke Burnett, a retired US Army Colonel, was working in regenerative medicine when he found a way to extract this wonder-working keratin from ethically sourced human hair. After countless tests and seven years of research, Virtue was born from the patience, dedication, and passion of bioscientists and beauty experts all over the world. Discovered for the good of humanity, evolved for the good of hair.
Virtue products are also cruelty free, as well as paraben, gluten, sulphate, and phthalate-free. Who said you can’t have it all?
Products
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Log in/sign up to use Wishlists!VIRTUE Quick-Dry Healthy Hair Towel
Save 15% code NEW15
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFER*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
NZ$55.00 -
Log in/sign up to use Wishlists!VIRTUE Curl Shampoo 240ml
Save 15% code NEW15
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFER*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
NZ$66.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Density Booster 60ml
Save 15% code NEW15
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFER*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
NZ$44.00 -
Log in/sign up to use Wishlists!VIRTUE Full Shampoo 240ml
Save 15% code NEW15
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFER*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
NZ$66.00 -
Log in/sign up to use Wishlists!VIRTUE Curl Conditioner 200ml
Save 15% code NEW15
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFER*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
NZ$70.00 -
Log in/sign up to use Wishlists!VIRTUE Full Shampoo and Conditioner
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: NZ$128.00NZ$102.40 -
Log in/sign up to use Wishlists!VIRTUE Scalp and Hair Kit
Save 15% code NEW15
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFER*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
NZ$142.00 -
Log in/sign up to use Wishlists!VIRTUE Purifying Shampoo 120ml
Save 15% code NEW15
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFER*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
NZ$51.00 -
Log in/sign up to use Wishlists!VIRTUE 6-in-1 Styling Paste 50ml
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Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFER*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
NZ$63.00 -
Log in/sign up to use Wishlists!VIRTUE Refresh Topical Scalp Supplement 60ml
Save 15% code NEW15
Enjoy 15% off as a new customer on selected products! Use code NEW15 at checkout to receive 15% off selected items only.*SHOP THE OFFER*Code applies to selected full price items only. Discount off RRP. Offer excludes The Ordinary and GHD. Not in conjunction with any other offer.
NZ$94.00
